Lily Allen - Xbox 'Sing it with Lips' Campaign

2000 people from around the UK were filmed singing along to Lily Allen's track The Fear for a new promo (shot by director Caswell Coggins) which forms part of an Xbox "Sing it with Lips" karaoke game campaign.

Lily Allen and hundreds of her fans star in a new campaign for Xbox's karaoke game Lips shot by director Caswell Coggins of Crossroad Films and produced by our very own Phil Tidy. The campaign takes the form of a TV spot and a full length new video for Allen's track The Fear and also stars hundreds of Allen's fans recruited to be filmed singing along in special mobile studio booths set up on UK streets, in shopping malls and nightclubs up and down the country.

The campaign was the brainchild of director Coggins who was approached by Global Radio to create an idea for a new multi-platform campaign by Global's client, Xbox 360. His idea was to bring together thousands of everyday folk singing the song into a world where they appear to be singing along with Lily herself, incorporating all of the performances into a moving mosaic image.