What we did
Collaborating with USTWO we brought our Be-at.tv to the new Nokia X6 handset. Taking our lead on the interface design of be-at.tv the app was designed to mirror the look and feel of the flash site on a mobile application.
Nokia's First Audio-Visual Music Application
 This was Nokia's first audio-visual mobile music package to be found on any of its phones allowing its users to be able to send the latest videos and best downloads to their Facebook friends via their phone.
With an average user of Facebook having around 130 friends and with more than 60 million Facebook users engaging with Facebook Connect on external websites every month, this functionality sees Nokia engaging with an audience of millions of young, savvy networkers that share a passion for music. |
 John Nichols, Head of Trade & Customer Marketing at Nokia :
“We continue to explore new innovative ways to bring the best mobile experiences to our consumers. With Ovi applications powering the delivery of content direct to Nokia handsets, users have instant access to their passions and interests on the move. The b@TV application is no exception, taking a wealth of great content and distributing it through pioneering flash technology. It also combines intuitive social media tools that allow people to explore and share their love for music with others. The Nokia X6 and Phones 4U were the perfect launch platform for the app, which is sure to influence the listening habits of dance music fans."
Russell Braterman, Marketing Director at Phones 4U : “As mobile specialists, Phones 4U have a particular focus on the youth market. We celebrate individuality and this exclusive partnership with Nokia and b@TV allows us to offer a cutting-edge music phone for passionate music fans." |