Project Overview
Especially Escada is the new fragrance from the House of Escada; a luxurious and feminine scent inspired by the today’s joyful, spontaneous and glamorous woman. The brief was pretty simple, create an animated RSVP invitation and microsite for the UK's press launch of the new fragrance.
What we did?
Especially Escada is built around a delicate rose accord, taking this rose we created our own Escada ' wonderland' world immersing the viewer within it, delivering the P&G Prestige message throughout there journey and seamlessly exiting to present the viewer with the RSVP microsite. The HTML email was the first call to action where the viewer was then directed to the microsite to RSVP to the event at London's ICA. Post event allowed the UK's media granted access to the press kit microsite allowing them to download and view the content associated with the event and new fragrance. Content included product information, ambassador biography, product pack shots and a behind the scenes video of the making of the campaign.
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